Sun Life

In the post-pandemic world, Sun Life has reimagined its workplace to give in-person presence new meaning, transforming the office into a place of convergence, belonging, and inspiration. The pilot deployment of this new model is taking shape in Montreal, on Metcalfe Street, and aims to set the standard for all its offices worldwide.

More than just an arrangement, it is a global vision of the workplace that is emerging, creating an ecosystem where each zone, whether dedicated to concentration, collaboration, or relaxation, fits into distinct and flexible spaces. In this context, wayfinding becomes a strategic lever to guide, clarify places, and express Sun Life’s identity.

We have developed a holistic strategy for the wayfinding system and architectural branding. It revolves around three main axes. First, directional signage integrated at spatial friction points such as corners, columns, and intersections. Then, a series of identity walls with high artistic value. Finally, a coherent visual language, enriched with customized pictograms, a differentiated colour palette, and a typography carefully adjusted to the brand’s universe.

The signage stands out for its refined volumes and elegant treatment. The arrows, placed outside the structures, embody the boldness of a company that doesn’t hesitate to step outside the box. Usage-oriented maps guide users through the space, enhanced by readable key plans and intuitive nomenclature with QR codes to provide information in various languages. In addition, information hubs help to better understand the nature of each zone. They provide indications about noise, activity types, and concentration levels through an inclusive approach. Some stations will also integrate sensory maps evoking sound, smell, or light for a more immersive and accessible reading.

Complementing this wayfinding strategy, twelve signature walls will punctuate paths at key locations. True brand imprints in the space, the result of experiential design work showcasing Sun Life’s identity will unfolds in strong visual gestures. Like the brand, each wall will be unique featuring games of shadows and light, three-dimensional compositions, and typographies carried by inspiring messages. They were designed from a mix of innovative techniques and a rigorous structure of manufacturing and assembly, with a desire to create singular pieces with immersive identities.

This project embodies a new perspective on work environments. It is no longer just about guiding, but about accompanying, inspiring, and carrying the company’s culture through signage that is both alive and sensible.